Senior Manager, Products - Digital Acquisition

Base Salary Range: $116500 - $150000

Job Title: Senior Manager, Products - Digital Acquisition
Job ID: 85817
Location: Vancouver, British Columbia


Overview:
We’re seeking a strategic and growth-focused product leader to own and evolve our digital acquisition ecosystem. As Senior Manager, Product – Digital Acquisition, you will shape the end-to-end onboarding and account opening experience, building scalable capabilities that accelerate new member growth.
You’ll sit at the intersection of product, marketing, technology, and risk — translating business ambition into high-performing, compliant digital journeys that convert and deliver long-term value.


What you will be doing:

• Set the vision and long-range strategy for digital acquisition and onboarding experiences

• Lead and mentor a team of product managers, fostering a culture of accountability, experimentation, and continuous improvement

• Guide a cross-functional agile team (engineering, architecture, QA, risk, business analysis, and experience design) to deliver impactful outcomes

• Optimize digital funnels to improve conversion, reduce friction, and accelerate time-to-value

• Design and scale compliant account-opening capabilities that support deposit growth, lending expansion, and future cross-sell opportunities

• Use experimentation, A/B testing, and analytics to continuously refine acquisition performance

• Partner closely with marketing, data, compliance, and legal teams to ensure growth initiatives are balanced with risk and regulatory standards

• Strengthen product management and growth practices across the portfolio, embedding structured experimentation and measurement

• Stay close to execution — proactively clearing obstacles and ensuring delivery excellence

What you must have:

• 6+ years of experience in digital product management or growth roles within financial services, with a track record of driving customer or member acquisition

• A degree in Business or a related discipline (or equivalent practical experience)

• Deep understanding of digital onboarding flows, acquisition funnels, and conversion strategy

• Proven ability to leverage data, experimentation frameworks, and customer insights to drive measurable results

• Experience working with marketing technologies, analytics tools, and digital acquisition platforms

• Demonstrated success leading product teams within complex, enterprise environments

• Strong grounding in Agile delivery principles and cross-functional collaboration

• Experience navigating regulated environments and multi-vendor technology ecosystems

• Ability to turn ambiguity into structured strategy, clear priorities, and executable roadmaps

• Solid understanding of compliance and risk considerations tied to digital onboarding and account opening

• Exceptional communication skills with the ability to influence senior stakeholders and cross-functional partners

• Analytical mindset with strong problem-solving capabilities in fast-paced settings

• Experience integrating UX and journey design best practices into product development

Nice to have:

• Certification in Product Management or Business Analysis

• Master’s degree in a related discipline

Salary/Rate Range: $116, 500 - $150,000


Thank you for your interest in this opportunity. If you are selected to move forward in the process, we will contact you directly. If you do not hear from us, we encourage you to continue visiting our website for other roles that may be a good fit.
 
 
For more information about TEEMA and to consider other career opportunities, please visit our website at www.teemagroup.com