Director of Marketing

Base Salary Range: $130000 - $160000

Job Title: Director of Marketing
Job ID: 77541 
Location: Victoria, British Columbia
 

What you will be doing:

• Own and execute the demand generation and performance marketing strategy to drive leads, trials, and revenue across paid, affiliate and organic channels.

• Oversee and optimize multi-channel acquisition campaigns across Google, Meta, LinkedIn, YouTube, and emerging platforms.

• Manage and allocate paid media budgets to maximize ROI and CAC efficiency.

• Develop and execute conversion rate optimization (CRO) strategies to improve funnel efficiency from ad clicks to signups.

• Own and evolve the Leadpages brand strategy, ensuring consistency in messaging, positioning, and visual identity across all marketing channels to drive awareness and credibility.

• Leverage marketing analytics, attribution modeling, and customer data to refine targeting and optimize growth efforts.

• Collaborate with Revenue Operations, Product, and Sales to refine messaging, audience segmentation, and lifecycle marketing strategies.

• Build, mentor, and lead a small but high-performing marketing team, with the opportunity to scale as the company grows.

• Report directly to the CEO, providing data-driven insights, recommendations, and forecasting models.

What you must have:

• A senior-level or director level marketing leader with 5+ years of experience in demand generation and performance marketing, preferably in SaaS (B2B or SMB markets).

• Proven expertise in performance marketing (paid search, paid social, programmatic, retargeting, affiliate, etc.), with a track record of scaling acquisition channels profitably.

• Strong analytical mindset, experienced in marketing attribution, A/B testing, and growth analytics (Google Analytics, Looker, Mixpanel, or similar).

• Comfortable owning budgets, forecasting, and performance reporting at the executive level.

• Experienced in managing and mentoring a small team while still being hands-on.

• Strong understanding of lifecycle marketing and marketing automation tools (HubSpot, Marketo, etc.).

• A self-starter with a bias for action, who thrives in a fast-paced, high-ownership environment.

Salary/Rate Range: $130,000 - $160,000


For more information about TEEMA and to consider other career opportunities, please visit our website at www.teemagroup.com