Marketing Analyst/Manager

Job Title: Marketing Analyst/Manager
Job ID: 79596
Location: Toronto, Ontario - Remote


Overview:
In this strategic role, you’ll shape and deliver content strategies that support the full customer journey—from early awareness to post-purchase engagement—while driving measurable outcomes for our Integrated Marketing Programs. You’ll collaborate across key functions, including the Integrated Marketing Programs, Digital Experiences, Core Content Production, Product Marketing, and Channel Leads to craft compelling content strategies and plans that meet business goals, support customer needs, and enhance the customer experience across digital touchpoints.


What you will be doing:

• Develop and execute a comprehensive content strategy for our end-to-end customer journeys and demand generation programs.

• Translate customer journey insights into actionable content plans that guide customers through each stage of the lifecycle.

• Collaborate with cross-functional stakeholders to curate, source, and refine a variety of assets, including blogs, videos, case studies, white papers, eBooks, infographics, and more.

• Partner with channel leads to determine content placement and promotion strategies across digital ecosystems.

• Use data and performance metrics to measure effectiveness, inform optimization, and scale high-performing content.

• Understanding of the generative AI landscape and identifying opportunities to use AI in the content strategy and content production disciplines to unlock breakthrough scale.

• Conduct content audits and oversee publishing within content management systems (Digital Library, ICE).

• Manage content localization efforts to ensure consistent global messaging.

• Contribute to content budget planning, maintaining forecasts and tracking within 2% of allocated spend.

• Work with localization team to translate content into various languages

What you must have:

• 6+ years of B2B, digital, high-tech marketing experience

•  4+ years of digital marketing experience and well-versed in best practices, including familiarity with customer journey mapping

• Strong written & verbal communication skills

• Strong collaboration and leadership skills

• Must be proficient in marketing promotion strategies and have developed marketing promotion plans and executed demand generation programs

• Must be able to understand, critique and give feedback on content design and delivery methods.

• Must have working familiarity with multiple digital demand channels and their applicability within a demand-generating promotion plan

• Knowledge of Human Capital Management software and Enterprise Resource Planning (ERP) software is valuable

• A bachelor’s degree or equivalent is required.

 
Salary/Rate Range: $41.44 - $53.75/hr T4 CAD


For more information about TEEMA and to consider other career opportunities, please visit our website at www.teemagroup.com