Marketing Analyst/Manager

Job Title: Marketing Analyst/Manager
Job ID: 80095
Location: Toronto, Ontario


Overview:
We are seeking a results-oriented Email Marketing Program Lead to oversee the execution and optimization of email nurture programs while leading a key initiative to transition from traditional nurture workflows to triggered email workflows. This role combines expertise in email marketing, data-driven decision-making, and marketing automation to elevate our customer engagement and drive measurable outcomes across the customer journey.


What you will be doing:
Nurture Campaign Management

• Execute personalised email nurture campaigns that align with audience needs and business objectives.

• Optimise existing nurture workflows to increase engagement, conversions, and retention.

• Collaborate with cross-functional teams to align messaging with overall marketing strategy.

Transition to Triggered Workflows

• Lead the project to migrate from static nurture campaigns to dynamic, triggered email workflows

• Develop and implement a roadmap for the transition, including data mapping, audience segmentation, and trigger identification.

• Collaborate with marketing automation teams to build and test real-time triggered workflows based on customer behaviours and lifecycle stages.

Data-Driven Optimisation

• Analyse campaign performance and generate insights to refine email strategies.

• Use A/B testing, engagement metrics, and conversion rates to inform content, timing, and triggers.

• Ensure proper tracking of triggered workflows using UTM parameters and other analytics tools.

Stakeholder Collaboration and Communication

• Partner with partner teams to ensure alignment on goals and feedback loops.

• Educate stakeholders on the benefits of triggered workflows and how they enhance lead nurturing and customer experiences.

• Document best practices, workflows, and processes for future scalability.

What you must have:

• 5+ years of experience in email marketing, marketing automation, or a related field.

• Proven track record in managing successful email nurture programs.

• Proficiency in marketing automation platforms

• Strong analytical skills with experience in data interpretation and reporting

• Excellent project management skills and ability to meet deadlines in a fast-paced environment.

• Familiarity with the use of tracking tools to monitor campaign performance.

• Ability to develop and implement project roadmaps and manage cross-functional collaboration.

• Strong collaboration skills to work effectively with cross-functional teams, including sales, customer success, content, design, and product marketing.

• Excellent communication skills to educate and align stakeholders on new workflows and best practices.

• Ability to document processes and maintain clear, detailed records for scalability and future reference.

• Creative thinking and problem-solving skills to address challenges and opportunities from multiple perspectives.

Salary/Rate Range: $42.00 - $45.00/hr T4 CAD


For more information about TEEMA and to consider other career opportunities, please visit our website at www.teemagroup.com