Account-Based Marketing (ABM) Manager

Job Title: Account-Based Marketing (ABM) Manager
Job ID: 78544
Location: New York, New York, USA


Overview:
We are looking for a capable and strategic problem solver who has the passion and enthusiasm for the marketing field and knowledge of how to approach Account-Based Marketing (ABM) You will understand how ABM fits into a wider marketing/sales ecosystem and have the track record to help bring highly targeted, effective programs alive across our solutions portfolio. The successful candidate will take the executional lead on ABM activities, working collaboratively with the wider ABM team, with support from the Senior ABM manager and wider marketing team. A good knowledge of general marketing practices, including planning, messaging development, creative execution, and ROI tracking, will be key to this role. The right candidate will have experience working with Sales to achieve an effective approach for each account or group of accounts.


What you will be doing:

• Execute and optimize data-driven ABM strategy and programs to achieve sales goals

• Collaborate with the leadership team and other senior stakeholders to select key accounts

• Partner closely with sales teams to ensure strong marketing and sales alignment

• Deliver account research and analysis to drive ABM strategies

• Develop and deploy multi-channel ABM campaigns, including supporting the creation of strategy, messaging, aligning internal teams, and project managing execution

• Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics

• Provide ongoing reporting, campaign insights, and pacing toward goals to stakeholders

• Partner with Campaign Managers, Field Marketers, Strategic Sales, and BDRs to build strategic account motions

• Work closely with marketing ops to support high-performance ABM marketing tools and integrations

What you must have:

• 2+ years' experience specifically in ABM

• Highly organized and efficient with the ability to develop and execute an evolving plan

• Team player who can work both collaboratively and autonomously within the Digital Team

• Strong project management, time management, prioritization, and organizational skills

• Experience managing and prioritizing multiple projects simultaneously

• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams

• Proactive self-starter, demonstrating high initiative and critical thinking

• Proven ability to think strategically, with exceptional attention to detail in execution

• Experience using ABM technology such as intent solutions advantageous, ideally Demandbase but open to experience in other platforms

• Support the ongoing development of Ideal Customer Profiles

• Support the ongoing development of key account lists

• Management of day-to-day running of ABM programs

• Experience using ABM software advantageous (Demandbase & Uberflip preferred but all platforms experience advantageous)

• Experience using marketing automation software (Salesforce Marketing Cloud preferred)

• Experience working within CRM & Sales software (Salesforce)

• Experience with multi-touch attribution reporting

Salary/Rate Range: $90,000—$110,000 USD


For more information about TEEMA and to consider other career opportunities, please visit our website at www.teemagroup.com