Sr. Manager - Category Strategy (Ad Sales)

Job Title: Sr. Manager - Category Strategy (Ad Sales)
Job ID: 80645
Location: New York, New York 


What you will be doing:

• Analyze consumer media trends, industry measurement solutions, and competitive media spending

• Mine syndicated data sources (MRI, Nielsen, YouGov, Ad Intel, SMI, EDO) to uncover client and category insights

• Craft sales narratives and positioning materials with strong storytelling and strategic alignment

• Identify and communicate trends with media revenue implications

• Act as a liaison across Research, Sales, Client Solutions, and Data & Measurement teams

• Develop measurement strategies aligned with client KPIs

• Oversee campaign performance recaps with select vendors

• Recommend first- and third-party audience segments for targeting

• Educate Sales and support teams with curated category knowledge

• Support ad policy compliance and escalation processes

• Foster an inclusive and collaborative team culture

What you must have:

• 5+ years (7+ preferred) of experience in advertising, media, or marketing

• Background in media planning, buying, strategy, and measurement

• Experience with tools: Nielsen Media Impact, NPower, Comscore, social listening platforms

• Working knowledge of brand lift, sales lift, and attribution vendors

• Self-starter capable of working independently and across cross-functional teams

• Strong multitasking, prioritization, and problem-solving skills

• Excellent written, verbal, and presentation communication skills

• Passion for The Walt Disney Company and the advertising/media landscape

• Required: Bachelor’s Degree or equivalent experience

• Preferred: Additional education or training in media/advertising strategy

Salary/Rate Range: $67.00 - $69.00/ hour


For more information about TEEMA and to consider other career opportunities, please visit our website at www.teemagroup.com